Economic globalization has created opportunities for companies in the innovation and growth stage to enter the international market, and the development of e-commerce business for companies in the innovation and growth stage is on the rise. As a leader in cloud computing, Amazon Cloud Technology can bring all-round solutions such as operation, delivery, and service to them, and help them continue to improve on the cloud and start a road to rapid growth. At 2 pm on March 29, 2023, Amazon Cloud Technology held an online event, inviting everyone to discuss the application of AI in the e-commerce industry.

As a guest speaker, Mr. Wang Ruojing, CTO of Shenzhen Geelam, participated in the module sharing of "Intelligent Engine, ROI Improvement: AI Helps Improve the Effect of Amazon Advertising". He focused on the Amazon advertising of cross-border e-commerce, took AI automation operation as the starting point, and analyzed the optimization and improvement of AI automation operation for Amazon advertising in many aspects, which has a unique advantage that cannot be replaced by manpower.